Brand Design
Manager

Hand holding a white smartphone with dual rear cameras and a slim profile against a white background.

Marketing
Spain and Portugal

ECOMMERCESOCIALOOHPARTNERS
OPPO_LOGO



OPPO is a global consumer technology company from China.
I joined the European expansion to define and manage the brand’s visual strategy across 360° marketing executions in Spain and Portugal.

2018-2023

Keep it simple
By reducing visual noise and presenting the best assets with purpose and creativity, we inspire connections, drive conversions, and elevate the brand with impactful storytelling.
Two modern smartphones shown from the back, one in teal with three cameras and flash, the other in gold with two cameras and flash, set against a teal background.

Business goals

•  Brand awareness from 0% to competitive level
•  Ensure consistent brand identity (Retail/Digital)
•  Build the brand through a strong product portfolio
•  Create a cross-functional design team across departments

Business goals

•  Brand awareness from 0% to competitive level

‍•  Ensure consistent brand identity (Retail/Digital)
‍
•  Build the brand through a strong product portfolio
‍
‍•  Create a cross-functional design team across departments

Blue OPPO smartphone with triple rear cameras standing upright on a textured snow surface with a light sparkling finish on the phone's back.

Results

• OPPO ended 2023 with a 80% brand awareness
•  Strong portfolio execution
• Ecommerce redesign
• Fast paced interdeparment design workflow

Results

• Cleaner layouts, and refined look and feel
‍
•  Overall +12% user retention
‍
•  Page loading time reduced 28% overall
‍
•  +40% faster creating pages

Four OPPO smartphones displayed in a floating arrangement showing front and back views; phones have sleek designs in colors including silver, beige, pink, and black with round camera modules visible on the backs.

Design Strategy

•   Launch creative campaigns with local KOLs
•  Fast-track implementation of the 2019 rebranding
•  Increase brand logo visibility and repetition
•  Unify design processes across departments

My method

•   Launch creative campaigns with local KOLs

‍•  Fast-track implementation of the 2019 rebranding

‍•  Increase brand logo visibility and repetition

‍• Unify design processes across departments

Ecommerce Redesign

The online store started as a local, franchise-style online shop for OPPO Spain, originally running on PrestaShop as an independent installation. In that first phase, we managed our own catalog, content, and operations, separate from OPPO Global.

A design system image showing a color palette with two rows of circular color samples: black, dark gray, light gray, white outline, dark green on the top row; bright green, pastel green, light gray, light blue-gray, off-white, and very light gray on the bottom row. Below are button styles under the heading 'Grid Teasers,' including solid black, solid light gray, white with black border, and gray with rounded edges with varying transparency and font weights. There is also a separate underline-style button labeled 'Underline Button'.
OPPO Reno12 smartphone in light blue with front display and rear cameras, promotion text offers saving 50€ and 2 free gifts, buttons labeled See More and Buy below. Below are two product selector options for OPPO Reno14 Gradient Blue phone cases priced at 29,90€, one selected with a checkmark.
Typography sample showcasing OPPO Sans 3.0 font with different text styles and sizes: Main Titles at 30px 1.875 rem, Titles at 24px 1.5 rem, Body text at 18px 1.125 rem, and Secondary text at 18px 1.125 rem in gray, followed by a paragraph of placeholder text.
Grid of redesigned black line icons representing smartphone, tablet, smartwatch, charging cable with phone, earbuds, location pin, euro currency ticket, magnifying glass, list, and exclamation mark, with text 'Icon redesign' and 'based on rebranding'.
User interface with a satisfaction slider rating from 0 to 10 on the Reno14 Series product page, set to 7, and a Next button below it. Below, a cookie consent message explains use of cookies and similar technologies for site experience and targeted ads, with a privacy policy link labeled Read more and a close button in the top right corner.
User interface design showing a form with three buttons labeled 'Button' and a close-up photo of a smartphone's triple AI camera system on the back.

There was an initial go-live with very poor visual execution. I then joined the e-commerce project to redesign it, focusing on mobile-first usability and establishing a cohesive design system across the site.
‍
I optimized the homepage, product pages, and checkout flow to reflect OPPO’s global brand, integrating personalized recommendations and dynamic content for diverse customer needs.

Three OPPO Find X5 Series 5G smartphones in white, black, and blue floating with a front screen displaying colorful abstract design, accompanied by text reading OPPO Find X5 Series 5G and El Poder de Vivirlo Todo with a Ver Más button.
Two OPPO Watch Free smartwatches, one gold with colorful X on screen, the other black showing sleep tracking with a crescent moon and 8 hours 30 minutes sleep duration, alongside a purple-blue gradient OPPO Find X5 Lite smartphone with a triple camera setup.
Two Oppo Find X5 Pro smartphones in black and white, angled to show their triple rear cameras, alongside one Oppo Reno6 Pro 5G smartphone in silver laying flat, displaying its triple rear cameras on a light background.
Two OPPO Find N2 Flip smartphones displayed half-open, showing their foldable design and screens, one in black and one in purple, on a white background with text in Spanish about the foldable phone.

Content creation

Fresh perspectives through influencer and ambassador campaigns to build a more locally relevant brand, aligned with Spanish trends and user needs.

A woman with long blonde hair wearing a black patterned top and shiny black pants takes a selfie with a silver smartphone in a dimly lit room with colorful background lighting.Woman with long brown hair wearing a dark green sequin dress holding a green smartphone near her ear, looking to the side against a dark background with faint branding.A bright blue portable turntable with a red platter and tonearm sits open on a yellow surface, next to a black vinyl record partially in a colorful album cover, and a smartphone connected to a charger displaying a charging status at 10%.Two pink 1kg dumbbells, a green water bottle, a rolled white towel, and a smartphone charging on a light blue surface.Two smartwatches with square faces and geometric black-and-white patterned screens, one with a black band displayed on a rock and the other with a pink band placed on a beige surface near a wooden hand sculpture, a wooden bird figurine on a cube, and circular wooden rings, all set against a soft cream-colored draped fabric background.Light green OPPO smartphone standing vertically in artificial snow with rocks around and a red ribbon in the foreground against a green background.
Man wearing white sportswear with skull logos and a white headband monitoring his fitness tracker against a green background with graphics showing oxygen drops and text reading 'Control constante de SpO2'.Hands holding an open white wireless earbud case with earbuds inside against an orange background with the Oppo logo in the top left.A wrist wearing an OPPO smartwatch displaying a fitness session summary with average heart rate and calories burned, on a teal background with text 'OPPO Watch Series con Wear OS by Google'.Close-up of a man wearing a white headband with a black skull logo and a white shirt, set against an orange background, with large white digital numbers displaying 11:59 overlaying his face.

IoT products

OPPO expanded beyond smartphones, I managed the visual strategy to positioning the brand in activity devices such as watches, bands, and wireless audio. Collaborating with Google and the Tennis player Feliciano López.

Large curved billboard in a cityscape at dusk promoting OPPO Reno Series smartphones, showing a man walking on a desert landscape displayed on the phone screens against a blue sky background.Large city street corner with a massive building wrapped in an advertisement for OPPO Reno2 smartphone featuring soccer players and phone close-ups, surrounded by palm trees, people, vehicles, and a cyclist in red and black gear waiting at the intersection.Large outdoor billboard advertisement on a corner building for OPPO Find X2 Series featuring a large image of the smartphone and text highlighting 5G connectivity and the slogan 'Uncover the Ultimate'.Urban city street scene with several tall buildings, heavy traffic including buses and cars, and a large vertical billboard advertising the OPPO RX17 smartphone on the side of one building.

Out of Home

Led key campaign advertising executions in Madrid and Barcelona during major product launches.

Partners
Promotional image featuring five FC Barcelona soccer players in team jerseys with signatures, advertising an OPPO smartphone giveaway titled 'Sorteo Smartphone of Champions' with OPPO and FC Barcelona logos above.

OPPO x FC Barcelona

Led partnership activation visuals, including stadium pitchside boards, meet & greets, a special edition smartphone launch, and digital content to enhance brand recognition and engagement.

A man holding a microphone and a phone stands in front of a display featuring the OPPO Reno8 Series 5G phones with texts promoting the phone and logos of OPPO and UEFA Champions League.

OPPO x UEFA Champions League

Livestream advertisement design + scripts in the 2 top Spanish Football Media:
El Chiringuito + Mundo Maldini.

Model walking on runway wearing a sheer outfit adorned with feather-like details and high heels, under bright runway lights at Mercedes-Benz Fashion Week Madrid, with Oppo logo overlay.

OPPO x Madrid Fashion Week

Managed stand design, digital activations, and social creative content featuring renowned fashion influencers, capturing the spotlight during Fashion Week.

Check next project

URVAN
Juan Klaiber logo footer
© 2026 Juan Klaiber. Projects are presented for portfolio purposes only. All brand assets, trademarks, imagery, and intellectual property remain the property of their respective owners unless otherwise stated.
The Juan Klaiber logo and brand identity are copyrighted and remain the exclusive intellectual property of Juan Klaiber. Unauthorized use is strictly prohibited.
LinkedInklaiberjuan@gmail.com
Text reading 'JUAN KLAIBER' in bold, black uppercase letters over a light gray gradient background.LinkedInklaiberjuan@gmail.com
This portfolio highlights projects Juan Klaiber contributed to, with all rights belonging to their respective owners. Shared to showcase the design expertise, with no ownership or claims implied.
Urban city street scene with several tall buildings, heavy traffic including buses and cars, and a large vertical billboard advertising the OPPO RX17 smartphone on the side of one building.
Large curved billboard in a cityscape at dusk promoting OPPO Reno Series smartphones, showing a man walking on a desert landscape displayed on the phone screens against a blue sky background.
Large outdoor billboard advertisement on a corner building for OPPO Find X2 Series featuring a large image of the smartphone and text highlighting 5G connectivity and the slogan 'Uncover the Ultimate'.
Large city street corner with a massive building wrapped in an advertisement for OPPO Reno2 smartphone featuring soccer players and phone close-ups, surrounded by palm trees, people, vehicles, and a cyclist in red and black gear waiting at the intersection.