



Crafting pages with a refined editorial approach that highlights elevated content and delivers impactful storytelling, moving away from overly commercial, crowded, and overwhelming visual strategies.



• Reinforce luxury brand perception
• Increase user retention
• Reduce pages loading time
• Accelerate page design execution
• Reinforce luxury brand perception
• Increase user retention
• Reduce pages loading time
• Accelerate page design execution

• Cleaner layouts, and refined look and feel
• Overall +12% user retention
• Page loading time reduced by 30%
• +40% faster creating pages.
• Cleaner layouts, and refined look and feel
• Overall +12% user retention
• Page loading time reduced 30% overall
• +40% faster creating pages

• Establish a mobile-first design
• Create clearer structures
• Refine layouts, typography, and brand tone
• Optimize the agile workflow
• Establish a mobile first design
• Create clearer structures
• Refine layouts, typography, and brand tone
• Optimize the agile workflow
With around 70% of traffic coming from mobile devices, prioritizing an intuitive and seamless mobile shopping experience was essential.






Global campaigns and seasonal homepages executions that reflect our premium brand strategy through a more elevated expression, designed to drive conversion across our strongest-performing product categories.
We reworked the layout structures for a cleaner look. A new copy strategy with less text and shorter headlines to support simpler translations and WCAG compliance.
By reducing visual noise and presenting the best assets with purpose and creativity, we inspire connections, drive conversions, and elevate the brand with impactful storytelling.
We reworked the layout structures for a cleaner look. A new copy strategy with less text and shorter headlines to support simpler translations and WCAG compliance.
Global campaigns and seasonal homepages executions that reflect our premium brand strategy through a more elevated expression, designed to drive conversion across our strongest-performing product categories.
While focusing on conversion, we maintained inspiration through brand stories to captivate and engage.
While focusing on conversion, we maintained inspiration through brand stories to captivate and engage like the Fashion Show stream.







Analytics, heatmaps, and A/B testing to refine product presentation, making information accessible and boosting conversion.
Analytics, heatmaps, and A/B testing to refine product presentation, making information accessible and boosting conversion.




Since joining the team, I standardized our agile workflow (Jira, SharePoint Sync, Miro), cutting repetitive operational work by 40% and freeing more time for structured page building and user‑centric design.
Since joining the team, I standardized our agile workflow (Jira, SharePoint Sync, Miro), cutting repetitive operational work by 40% and freeing more time for structured page building and user‑centric design.
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OPPO
